Two of Canada’s greatest stars are all-in for Crew Canada at this summer time’s Paris Olympics and are eager to inform the tales of the homegrown athletes who shall be competing there.
Grammy Award-winning singer Celine Dion and Emmy Award-winning actor Michael J. Fox have lent their voices to a partnered promotional marketing campaign launched Friday by CBC /Radio-Canada and the Canadian Olympic Committee.
Titled Courageous is Unbeatable, it showcases 9 Canadian athletes and the obstacles they need to overcome to compete on the world stage. The opening ceremony for the Olympics is July 26 and the Video games run till Aug. 11. The Paralympics are scheduled Aug. 28-Sept. 8.
WATCH: Canadian Olympians featured in ‘Courageous is Unbeatable’ video:
Once we see Crew Canada on the world stage, we’re witnessing pure greatness. The expertise and abilities our athletes showcase go away everybody watching amazed. What we don’t see are the struggles — the accidents, the doubts, and the fears — these athletes overcame simply to make it to the Olympic Video games. What we don’t see makes these athletes who they’re. They’re all bravely dealing with the chances of their lives. And their bravery is unbeatable. Narrated by: Michael J Fox. Watch Crew Canada on CBC, July 26-Aug 11.
“I am so proud to be a part of this marketing campaign,” mentioned Fox, who voices the English-language video, whereas Dion is featured on the French model. “It is wonderful to see what these athletes have overcome as a way to obtain greatness. I feel that story is so necessary, and we will all relate to that battle to persevere regardless of the chances. I contemplate myself a part of Crew Canada, and I will be cheering all of them on as they compete in Paris this summer time.”
“The tales of those athletes encourage me,” Dion mentioned. “I can’t wait to see what every of them accomplishes after they go for it in Paris this summer time, the place I hope they may also encourage the world. It was an honour to be a part of this marketing campaign, and to assist inform their tales.”
The marketing campaign, produced by The Hive company, is led by the 60-second movie “What We Do not See,” directed by Hubert Davis, an Academy Award-nominated Canadian filmmaker recognized for his work on the documentaries Black Ice and Giants of Africa.
“This marketing campaign is a pure extension of our ongoing dedication to following the journeys and sharing the tales of excessive efficiency athletes with audiences throughout the nation,” mentioned Chris Wilson, CBC/Radio-Canada’s normal supervisor of Olympics, Paris 2024. “By profiling these 9 elite athletes from numerous communities and sports activities, and that includes nationwide icons Celine Dion and Michael J Fox, we hope the marketing campaign will unite Canadians of their pleasure for Paris 2024.”
The athletes featured are:
Sprinter De Grasse described his personal battle with self-doubt, regardless of having received six Olympic medals in his profession.
“‘All through my profession, after I’ve skilled accidents and setbacks, I used to query whether or not I might nonetheless compete in opposition to the world’s finest,” mentioned De Grasse, who will compete in his third Olympics in Paris. “However my perception in myself is stronger than any doubt I’ve ever confronted. That resiliency helps me push by way of all of the adversity. And it is price it, as a result of after we get to Paris, I do know I will have the help of the entire nation lifting me up, too.”
Park, whose household has an extended historical past in taekwondo, together with 16 black belts, talked concerning the strain she feels due to that legacy.
“Coming from a really achieved household, I really feel a variety of strain to proceed my household’s legacy within the sport,” Park mentioned. “However I thrive on this strain. I hope these advertisements remind people who all of us take care of strain, however there’s a lot reward in not giving up. I can not wait to compete on Crew Canada this summer time.”
The marketing campaign additionally options six supplementary shorts, in addition to out-of-home, digital, experiential, social media and print executions, which shall be rolled out over the approaching months within the lead as much as and throughout the Video games.
WATCH | 100 days till the Olympic Video games in Paris:
Scott Russell discusses vogue, the politics and what Canadians can sit up for throughout the ‘renaissance video games’ in Paris in 100 days.
