Australians have been left shocked by Dyson’s “game-changing” new hair dryer, which hits cabinets subsequent month with a retail value of $749.
The British tech-giant just lately unveiled the Supersonic Nural, a brand new iteration of its cult hair dryer, at a worldwide occasion in Seoul, South Korea on Monday.
It contains a new sensor know-how that protects scalp well being by lowering warmth and airflow because the sensible system comes close to your head in addition to “pause detect” which eliminates the necessity so that you can continuously change the hair dryer on and off throughout use.
Whereas consultants have labelled the intelligent system “mind-blowing”, there have been some who claimed its price ticket is “an excessive amount of” for a hair device, however there’s cause the “clever” system received’t come low-cost.
Dyson has by no means shied away from its costly value level on its vary of luxurious merchandise, which embody cordless vacuums, air purifiers, hair styling instruments and naturally, the notorious Dyson Zone, a pair of wi-fi headphones that clear the air whilst you’re respiratory.
The model’s inventor, Sir James Dyson, has been candid in regards to the expense of creating merchandise that “remedy issues utilizing revolutionary know-how”, stating he can’t see Dyson decreasing its costs as a result of every product is “costly to develop”.
However the inventor’s clarification hasn’t stopped social media critics, who among the many sea of reward for the “unbelievable” Dyson Supersonic Nural argued on-line that the worth is “jaw-dropping”.
“No approach would I pay that a lot for a hair dryer,” one scoffed on Fb.
“Might by no means justify that value,” one other agreed.
The unique Supersonic, which launched in June 2016 in Australia, retails for $549 – that means the star “scalp defend” function on the brand new Supersonic Nural will set consumers again an extra $200.
Why scalp well being is crucial for good hair
However can we even have to care in regards to the well being of our scalp? Jaye Edwards, the creator of Australian salon chain Edwards And Co, stated it’s part of our head that’s typically ignored however is the “key to having nice hair”.
“When you aren’t utilizing the suitable merchandise to care to your scalp, the expansion and well being of your hair will slowly deteriorate which may result in irritation, redness, oily hair and naturally dandruff.
“However the largest concern that may come up from not caring for your scalp is hair loss.”
Excessive warmth, akin to that utilized to hair utilizing drying and styling instruments, can rob your hair and scalp of moisture, which makes utilizing these frequent home items dangerous.
It’s due to this, Dyson determined to develop a brand new know-how to assist fight the potential dangers related to drying your hair.
“We have been anxious in regards to the warmth hair dryers are able to producing and the injury it does, so it was actually a solution to cease individuals unintentionally overheating their hair and overheating their scalp,” Mr Dyson instructed information.com.au on the world launch.
“So we have been in search of a solution to nonetheless dry shortly, whereas overcoming this downside of damaging hair.”
How ‘scalp defend mode’ works
When in its spectacular new scalp-saving mode, the Nural will mechanically cut back its temperature to 55 levels Celsius – the optimum temperature for scalp consolation and drying velocity in accordance with Dyson – because the dryer will get nearer to the top.
That is carried out by way of a “time of flight” sensor, which initiatives an invisible infra-red beam to measure the gap between the machine and your hair, that means regardless of how distant the device is out of your head, you’ll really feel the identical temperature.
An LED gentle will even mechanically change color because the temperature adjustments, with yellow reflecting a low warmth is getting used. It turns orange when medium warmth is being utilized and purple when warmth is excessive. That is decided relying on the gap the machine is from the top.
“What we’ve carried out is guarantee it by no means will get too sizzling, utilizing clever warmth management, which measures the warmth 30 instances a second,” the inventor, 76, added.
“We wish to preserve the moisture in each the hair and the scalp. An unhealthy scalp will not be solely ugly and itchy, nevertheless it means the hair goes to be unhealthy as effectively.”
Curiosity in scalp care is ‘exploding’ in Australia
Dyson isn’t alone in its curiosity of defending our noggins, with Google searches associated to the subject up over 250 per cent up to now 12 months, in accordance with a brand new report.
Mr Edwards, whose salons have been topped one of the best within the nation on the Australian Hair Vogue Awards beforehand, stated he’s additionally witnessed curiosity in scalp care improve dramatically with shoppers in latest months.
“Persons are changing into extra conscious with scalp look after more healthy and fuller hair,” he defined.
“It’s simply as essential to handle your scalp as it’s to handle your pores and skin.
“It’s fairly frequent that shoppers are available in with considerations about their scalp, affected by dandruff, asking for assist to assist preserve wholesome hair from dwelling.”
Different new options on the Dyson Supersonic Nural embody “attachment studying know-how” which works hand-in-hand with its upgraded attachment nozzles.
Relying on the nozzle kind getting used – mild air, smoothing, styling concentrator – the system adjusts the air and temperature, enhancing person comfort.
“If I alter the attachments, switching from the styling concentrator to the brand new diffuser attachment, it’s going to grow to be a lot quieter as a result of it’s utilizing much less air velocity,” Mr Dyson stated.
One other new function is the “pause detect” mode, which senses when the system is put down and mechanically turns off the warmth and motor to save lots of power. When the person picks up the system once more, it turns again on to full operation.
The Supersonic Nural is one in all 20 new magnificence merchandise being launched by Dyson as a part of its $885 million dedication to creating new hair care know-how.
It follows the Supersonic R, a “distinctive” hair drying device for consultants, which was debuted backstage at New York Vogue Week final month.
The model additionally introduced a “game-changing” new hair straightener, the Dyson AirStrait, that makes use of airflow to easy and dry hair in a single go final 12 months – which remains to be to launch in Australia.
Speaking to information.com.au in regards to the 4 12 months plan to revolutionise the sweetness trade final 12 months, Mr Dyson stated: “These machines will look and carry out very in another way to something that’s at present obtainable, fixing issues in solely new methods.
“They are going to be extra environment friendly too. Growing know-how for all hair sorts stays a vital focus for our growth groups.”
The journalist travelled to South Korea as a visitor of Dyson
