A celeb chef shall be cooking up free meals utilizing solely Woolies Personal Model substances throughout a week-long pop-up in two Australian cities.
Ex-MasterChef contestant Hayden Quinn shall be cooking up a menu of winter heaters in Sydney and Brisbane to showcase how households can flip reasonably priced Personal Model merchandise into tasty meals.
“It’s going to be unreal,” he mentioned.
“We’re going to be highlighting all of the enjoyable thrilling, superb methods you may take the Woolworth’s Personal Model vary and make a scrumptious, tasty family-friendly meals at residence.”
The Woolworths Desk pop-up shall be serving free dinners to individuals at La Botanique in Sydney from Might 22 to 26, earlier than heading north to the The Joinery in Brisbane from June 5 to 9.
The menu contains a Woolworths Cook dinner Sluggish Cooked Beef Cheeks In Purple Wine Sauce, with mashed potatoes and an earthy Freekeh salad.
“The meat is definitely a pre-cooked product which I actually cherished, I used to be slightly bit sceptical however it was fairly superior,” Quinn mentioned.
“It offers you that gradual cooked feeling with out having to wari six or eight hours.”
For dessert, Quinn mentioned the star menu merchandise is the Berry and Rhubarb Crumble with vanilla ice cream on prime.
“We’re not a Michelin star restaurant. We’re cooking meals that individuals like to eat and may recreate at residence,” he mentioned.
“It’s inspirational, it’s achievable, and it’s a meals that I really like that I can cook dinner at residence for my household and my spouse, my mates.”
Woolworths Meals Firm managing director Louis Eggar mentioned a staff of cooks and product builders spend years creating and testing recipes for Woolworth’s Personal Model merchandise.
“Woolworths Desk is a chance to point out how far Personal Model merchandise have come by way of high quality and flavour, and the way these substances can come collectively to create scrumptious, restaurant-quality meals which might be superb worth for the household at residence,” he mentioned.
It will likely be a zero-waste occasion with any leftover merchandise from every night time donated to Woolworths associate, OzHarvest.
Personal and Unique Model merchandise have seen a 6.8 per cent enhance in gross sales at Woolworths within the first half of this monetary yr.
That is significantly the case for dairy merchandise, together with butter, milk, cream, yoghurt, pantry necessities like pasta, rice, long-life milk, tomato sauce, and frozen veggies.
There are greater than 6500 merchandise within the Personal Model vary, and so they price 30 per cent much less on common in comparison with related branded merchandise
All of the recipes shall be accessible on-line so anybody can attempt their hand at making the tasty but reasonably priced meals at residence.
Bookings are actually open at wwtable.com on a primary come, first serve foundation.
Prospects can guide dinner for as much as 4 individuals in Sydney and Brisbane.
