Victoria’s Secret introduced by way of its social networks the return of its well-known style present, an necessary occasion that has not taken place since 2019, when falling gross sales and low audiences prompted it to be postponed till this yr. The final time they went out on a catwalk was in 2018, once they solely received 3.27 million viewers, once they had beforehand exceeded 12 million.
The model, by way of mannequin Candice Swanepoel, posted the next message on its social networks: “We have learn the feedback and we have heard you. The Victoria’s Secret Vogue Present is again and can mirror who we’re right this moment along with all the pieces and love: glamour, catwalk, wings, musical present and extra! Keep tuned… it solely will get extra iconic from right here on out.”
As well as, the South African supermodel posed with a black T-shirt on which the next slogan might be learn in capital letters: “We’re again”. This return will search to enhance the model’s public picture, which has deteriorated lately.
The final years of Victoria’s Secret, key to its downfall
Controversies have been repeated lately. Les Wexner, founding father of Victoria’s Secret, was linked to Jeffrey Epstein after he was his advisor for some time. As well as, there has all the time been a robust controversy in regards to the sexualization of the fashions and the shortage of variety.
For all these causes, when the model reached its peak twenty years in the past, the autumn was significantly noticeable 5 years in the past, when gross sales plummeted. The L Bands group was hit exhausting, with a 40% drop on Wall Road. Nevertheless, evidently the scenario is slowly bettering, with a change of mentality throughout the firm and with this necessary announcement of the return of the well-known Victoria’s Secret Vogue Present.
