Uniqlo Co. has sued rival retailer Shein over a small shoulder bag the Japanese retailer stated was an inferior and illegal copy of its hit product touted because the “Mary Poppins bag.”
The lawsuit demanded Shein cease promoting its product that Uniqlo stated seems an excessive amount of like its Spherical Mini Shoulder Bag.
The Uniqlo bag is praised on TikTok and different social media as roomy but in addition mild and compact. The Mary Poppins nickname refers back to the 1964 musical starring Julie Andrews through which a nanny pulls absolutely anything from her magical carpet bag, together with a hat stand.
Shein, based in China however now primarily based in Singapore, didn’t instantly reply to a request for remark from The Related Press. The lawsuit was filed in Tokyo District Court docket on Dec. 28 by Tokyo-based Quick Retailing Co., which operates Uniqlo shops.
Uniqlo stated Thursday it is demanding damages of about 160 million yen ($1.1 million U.S.) in its lawsuit that targets the three firms that function Shein — Roadget Enterprise Pte, Vogue Selection Pte and Shein Japan Co.
Uniqlo stated Shein’s product was a copyright violation of inferior high quality that undermined buyer confidence within the Uniqlo model.
Uniqlo’s bag comes with inside pockets and is billed as sturdy and water resistant. In Japan, it prices 1,500 yen. In Canada, it’s priced at $24.90, coming in numerous colors together with mild blue and violet.
Uniqlo, which has practically 2,500 shops in 26 international markets, is behind hit inexpensive informal clothes, akin to HeatTech thermal underwear.
Shein reaches clients primarily by means of its app. The corporate says it makes use of digital know-how to reply nimbly to buyer tastes and keep away from waste.
