Aussie movie star coach Jono Castano and his ex-partner Amy Castano have navigated their method via a break-up to stay good mates and proceed to develop their million-dollar health empire.
The duo, who determined to go their separate methods over a 12 months in the past, co-founded Acero Gymnasium in Kensington throughout the pandemic.
Regardless of challenges each personally and professionally on the time, their dedication and fervour for his or her model has seen it go from strength-to power.
Rita Ora, Sir Richard Branson, Aussie athlete Candice Warner, Kim Kardashian’s hair stylist Chris Appleton and most notably, Insurgent Wilson are simply a few of the movie star purchasers Jono has skilled.
Whereas he takes care of all-things coaching and health, Amy manages your complete Acero model, every little thing from advertising and marketing, funds and social media.
And with the model’s success exploding over time, each Jono, 31, and Amy, 33, determined it was time to open a second gymnasium, collaborating with the luxurious Fullerton Resort in Sydney’s CBD.
It wasn’t of their plans to open inside a lodge, however when the chance introduced itself the duo noticed nice potential in pivoting from what they’d in thoughts.
“[Opening another gym] has been within the works for a very long time and when The Fullerton mentioned they’d an area, we had been like ‘that’s an ideal location for Acero within the metropolis’,” Amy advised information.com.au.
The pair, who’ve been in discussions with Fullerton since February, described it as a terrific subsequent transfer to develop the Acero portfolio.
“It’s large for the model,” Amy mentioned. “The demographic at our present location in Kensington is residential, whereas our new metropolis location will seize an entire new demographic within the company area.”
Whereas most inns have their very own gyms, Jono defined the enterprise is a primary of its sort within the nation whereby an already established gymnasium companions with a lodge.
He likened it to the well-known New York gymnasium Dogpound which just lately joined forces with the long-lasting beachside lodge, W South Seashore.
Identified to draw the likes of Taylor Swift, Tom Holland and Adriana Lima, Dogpound has developed a cult following in NYC and West Hollywood since its debut in 2015.
Jono mentioned opening a second gymnasium offers the model much more visibility and reveals “we’re critical, with location three and 4 on the horizon”.
The brand new Acero gymnasium can be open 24 hours with cardio, free weights, treadmills and power coaching gear.
Friends of the lodge will even have entry to the gymnasium’s trainers, whereas Acero purchasers who prepare at Kensington will even be capable to use their one-on-one packs on the new metropolis gymnasium.
Acero doesn’t work on a membership foundation, as a substitute purchasers purchase private coaching packs with entry to any of the gymnasium’s 20 trainers who concentrate on areas corresponding to power and conditioning, boxing, pilates and restoration.
“The rationale why we do it like this (packs) is just not solely can we make sure you get outcomes, however so purchasers get invested within the model and see the worth of it,” Jono added.
“We’ve created a neighborhood that folks need to be a part of and I feel that’s what’s pushed our success.”
Within the final 12 months alone, the gymnasium has made greater than $1 million in revenue, excluding merchandise and different endorsements affiliated with the model.
And it’s due to this the model has been capable of develop, having additionally just lately launched a health and wellbeing app known as Acero Drip in collaboration with AFL star Dustin Martin.
The coaches embrace Jono himself, Chad Hurst, Alyna Rost and Lou West to skilled athletes Shai Bolton, Andrew Nabbout, and Dzhabar Askerov.
Since going their separate methods, Jono and Amy have each moved on romantically.
Jono is anticipating his first youngster, a little bit lady, with mannequin girlfriend Simone Holtznagel in March subsequent 12 months, whereas Amy is relationship Australian skilled soccer participant Aaron Evans.
“There was an preliminary hurdle of determining our relationship inside a piece dynamic, however now we have positively figured that out now and simply need to transfer ahead,” Amy beforehand advised information.com.au.
Jono, who can be releasing his first ebook — It Begins Now — in February subsequent 12 months, will open up about his break-up with Amy together with the ups and downs of their separation, early struggles in constructing the Acero model and the way the pair went onto forge a profitable enterprise.
